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Poker as game and industry, boomed in the early noughties and subsequently insta-grew to epic proportions. Today hundreds of poker rooms, magazines, sites and events fight over the same plate. And as the hype over poker seems to be cooling, new poker players are not that easy to come by anymore.

The fierce competition has however resulted in some rather impressive advertisements and creative work. Here is a selection of some twenty print ads, created for and/or inspired by the enchanting game of poker throughout the 2000s.

Bärenjäger honey liqueur: Snow white

Agency: Naftali-Avraham, Israel
Art Director: Eyal Carmi
Illustrator: Moshik Gulst

PartyPoker – Missing Dogs

Creative: Joel Arzu

Live Poker Magazine – Become the King of Bluff

Advertising Agency: DDB, Paris, France
Copywriter: Olivier Lefebvre
Photographer: David Stewart

KitKat – Have a Break Have a KitKat

Live Poker Magazine – Learn To Internalize

Advertising Agency: DDB, Paris, France
Copywriter: Sébastien Skrzypczak
Photography: Nick Meek

Canal+,  WPT – Become the King of Bluff

Advertisement Agency: BETC EuroRSCG, France
Art Director: David Troquier
Copywriter: Adrian Skenderovic

New York-New York Hotel & Casino: Shut Up & Play

Advertising Agency: Davidamp;Goliath, USA
Copywriters: Brett Landry, David Povill, Sean Vij
Photographer: Lauren Greenfield

Full Tilt Poker: We play, 1,2,3

Agency: Wongdoody, Los Angeles, USA
Copywriter: Eric Helin
Photographer: Joel Lipton

Shootz Café & Billiards: Poker Night

Advertising Agency: Blattner Brunner, Pittsburgh, USA
Copywriter: Eric Schlauch
Photographer: Tom Gigliotti

Folgers Coffee: Poker

Advertisement Agency: Saatchi & Saatchi, NY
Copywriter: Josh Schildkraut
Art Director: Danielle Thornton

Live Poker Magazine: Bed

Advertising Agency: DDB, Paris, France
Copywriter: Sébastien Skrzypczak
Photography: Nick Meek

Pacific Hold’em BCLC: Deal

Advertising Agency: DDB Canada, Vancouver
Copywriter: Neil Shapiro
Photography and retouching: Paul Lang, The Orange Apple

Murano Grill: Real tender meat

Advertising Agency: Bolero, Fortaleza, Brazil
Art Directors: Jorge Kubrusly, Lucas Costa
Photographer: Robson Melo

Showdown Network – Poker Face

Big Game Poker Sydney Championships – Hunt Around at BigGamePoker.com.au

Advertising Agency: Junior, Brisbane, Australia
Art Director: Sharon Edmondston
Copywriter: Misha McDonald

Sisal Gambling responsibility – Playing Is Fun If You Don’t Push It Too Far

Adelaide Casino: Ladies Poker

Advertising Agency: Jamshop, Adelaide, Australia
Art Director: Becq Hinton
Copywriter: Johnny Velis

Palm Beach Princess – The Knave No Longer Wants A Boss. Now He Will Try His Luck

Winamax

Slogan: “Play from your house, and enter the court of the royals”

The Poker Room – Practice Your Poker Face

Advertisement agency: The Brand Agency